Strategy
Olympia Flexgroup’s strategy is to become the fastest organically growing temporary staffing agency in Europe. This presupposes reaching a certain size in the major European markets. We will accomplish this expansion above all by means of opening new franchise branches. That is how Olympia Flexgroup sets itself clearly apart from the competition and at the same time minimises investments and financial risks.
The following chart shows the four building blocks of the Olympia Flexgroup strategy.
Geographic Expansion
Our most important growth driver is the opening of new franchise offices. The growth this generates will secure the continuity of our company. New locations also give us the opportunity to gain attractive new customers – which in turn benefits our existing branch offices. Our business concept is based on an optimal mix of company-owned and franchise branch offices. The ideal ratio for our branch network is to be 75 to 25 – in other words, 75% franchise offices to 25% company-owned branch offices.
Best people
Only the best employees and franchisees will enable us to interact with our clients on an equal footing. Our top priority must therefore be to develop and retain excellent and highly motivated staff. Our employees and franchisees have excellent skills, receive continual training, understand their job and know the needs of our customers. We can retain these employees by creating an exciting working environment. Each employee knows that they can work their way up to becoming a self-employed member of the Olympia Group. The longer staff and franchisees stay at the company, the more knowledge they accumulate about the local market, about customers and about temporary employees. This guarantees the reliable and consistent quality of their services.
Operational Excellence
Operational excellence means continually raising the productivity of our front and back office operations with the aid of tested and standardised work processes and systems. This ensures fast, effective and faultless service for customers and temporary employees and more time for personal attention to their needs.
Our newly formed European Service Center plays a major role in these efforts. It develops centrally standardised instruments for HR management, training, marketing, IT, sales, quality management, finance and franchising, so that these can be implemented locally in our various countries. With the achieved standardised work processes, strict productivity management and exact cost control, all our customers - whether in Milan or Barcelona - receive the right quality at competitive prices.
Attractive Clients
We want to optimise our customer portfolio with a mix of small, medium, large and international customers from a wide variety of sectors. By implementing the corresponding measures and expanding our branch network we can establish an attractive customer base. Attractive customers often also mean attractive jobs and are therefore highly popular among our temporary employees. A continually optimised customer portfolio is therefore a decisive element in our efforts to accelerate future sales growth.
